Customer Relationship Management Systems - Why Many Large Companies Do Not Have Them?

By Cunha, Manuela; Varajao, Joao; Santana, Daniela; Bentes, Isabel; Lytras, MD; DePablos, PO; Ziderman, A; Roulstone&a

Organizational, Business, and Technological Aspects of the Knowledge Society Pt Ii

2010

Abstract

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